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May 12, 2025 12:00AM

Brands neglect defensive and branded targeting campaigns at their peril. These campaigns protect market share and drive growth for new product launches.

Prem Gupta | Link to post

Based on recent audits, we found that many brands are not running defensive or branded targeting campaigns.

We believe this is not a good strategy, and we will explain why.

We will also highlight how branded campaigns can help support and drive growth for your newly launched products.

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