You spent months building your brand... turns out, you don’t actually own it.

Brand Registry is great, until you find out you didn't get the trademark on which you based your entire Amazon business.

I see this happen all the time.

A seller registers a brand name on Amazon just to unlock Brand Registry perks without actually checking if the trademark is valid.

Take this real example: A kitchen towel seller got a Brand Registry under XYZ Brand, built their entire listing strategy around it, and then… their trademark application was rejected.

What did that mean?
🚨 They almost lost all Brand Registry protections
🚨 They had to rebrand everything from their packaging to their listings
🚨 They wasted months fixing something that could have been avoided

The worst part? It happens more often than you think.

🔹 Amazon does not require a fully registered trademark to grant a Brand Registry, but you're at risk if your trademark doesn’t get approved.
🔹 Changing a brand name on Amazon isn’t as simple as updating your listings. You must go through an approval process that can derail your business if not done correctly.
🔹 Even if you own the trademark, does your brand name actually connect with customers? If not, you might need a name change anyway.

So, before registering a trademark, just to check a box, make sure it’s actually APPROVABLE, and make sure it’s a brand name you can scale.

And if you’re stuck with a name that isn’t working, you’re not out of options.

There’s a right way to fix it. Let’s talk.