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Mar 24, 2025 12:00AM

Boring storefronts lose sales. Enhance yours with short, seamless background videos focusing on product benefits. Avoid overcrowding and poor lighting. 72% of consumers prefer video content.

Daniela Anavitarte Bolzmann | Link to post

🚨 If your storefront is BORING, it's costing you sales.

Yet, most Amazon storefronts still look like they're stuck in the past.

Want to know the secret to making yours stand out?

Take your storefront to the next level with something SUPER SIMPLE: background videos.

Did you spot the two bg vids in this example?

We incorporate 1-2 background videos into every storefront we work on

Here’s what works.

Video Length
⤷Keep it under 12 seconds
⤷Loop seamlessly
⤷Focus on one clear product benefit

Content Type
⤷Product in use (highest converting)
⤷Lifestyle shots with clear context
⤷Simple motion graphics that highlight features

Placement Strategy
⤷Hero section: lifestyle/brand videos
⤷Category tiles: product demonstrations
⤷Collection pages: feature highlights

Common Mistakes
⤷Overcrowded scenes
⤷Poor lighting
⤷Text-heavy overlays
⤷Complex transitions

72% of consumers are more likely to engage with a brand that uses video content

Start using background vids today and watch your dwell time surge 🏄‍♂️

👉👉Want my swipe file of 30+ BEST IN CLASS Amazon storefronts? Comment “STOREFRONT” below and I'll send it your way.

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