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Apr 22, 2025 12:00AM

Better Amazon video ads start with customer review analysis. Check Product Opportunity Explorer to understand buyer preferences, highlight product advantages in your video, and track performance through new-to-brand purchases and CTR.

Jake Martin | Amazon Marketing | Link to post

Amazon video ad recommendations:

- Go to Customer Review Insights in Product Opportunity Explorer

- Find what buyers like and dislike about current options

- Use that info in your video (make it clear why your product is the better choice)

- Monitor new-to-brand purchases and click-through rate to assess performance

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