Everyone Is WRONG about Main Images...


Everyone is sharing wins and best practices - I am showing you the failed tests we ran through Manage Experiments.

Here is what annoys me: BEST PRACTICES DON'T WORK ALL THE TIME!

Nothing can prepare you for what customers will pick on Amazon. There is no tool or expert out there that can predict that - let's stop pretending we know everything.

What truly matters is constant testing and iteration - if you are not questioning EVERYTHING and gathering data, you will never succeed in CTR and CVR.