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Oct 14, 2024 12:00AM

Backend keywords are crucial for Amazon SEO Phase 2. Optimize the 249-byte backend with specific long-tail keywords. Clean up pink (duplicate) keywords for quick wins and improved visibility in search results.

Steven Pope | Link to post

Amazon SEO - Phase 2 - Incremental Indexing to get 10% more keywords to show up in search.

Start with the backend – those 249 bytes are prime real estate.

Pack in those long-tail keywords – the more specific, the better.

Done right, Phase 2 is your launchpad to the top of the search results.

With the groundwork laid, you're ready to tackle Phase 3.

Visibility is king.

More keywords mean more eyes on your products.

And if your product's been on Amazon for a while, even better.

You've got what it takes to make those backend keywords shine and push your listings up.

Bonus Tip: Don't forget the pink keywords!

These are the duplicates that Amazon highlights (in pink!).

It suggests you clean them up to optimize your SEO.

They're your low-hanging fruit for quick wins.

P.S. - Have you spotted any pink keywords in your listings lately? Share how cleaning them up changed your game!

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