Today, I am thrilled to announce the launch of a new capability- the seamless first-party data upload capability into Amazon Marketing Cloud (AMC) via Intentwise Explore.

Several months ago, we introduced the Intentwise Explore platform to help brands and agencies maximize the use of AMC. Your feedback and insights have been invaluable, and today's announcement is a testament to our continued commitment to enhancing capabilities around AMC.

🔴 What problem does new capability solve?

You no longer need to write code or integrate with AMC APIs or know the nuances of AWS to make this happen. You can get this done SECURELY via a simple, user-friendly workflow. And, if you run into any challenges, our support team will handhold your way through it. Plus, a successful upload is just step 1. Figuring out the use cases to execute (queries and audiences) is where the real value is. We will help accelerate this process for you.


Whether you are an endemic or a non-endemic advertiser on Amazon, integrating your first-party data with AMC can unlock many new insights and audiences.

Check out the video below for a quick product demo. If you want to try it out, sign up via the link in the comment below.

We will also be hosting a more extended session, during which we will walk through the product demo, discuss use cases, and address questions from the audience. The link to this webinar is in the comment below as well.

Thank you for the continued support from the Amazon team: Jenna, Scott, Lena, Jeffrey, Alan, Scott Ziemke, Avi Spivack

Thank you to our early adopter customers for all your feedback, which has helped shaped our product.

Congrats Ramesh, Jayan Gowda , Raghu, Raghavendra S and the rest of the Intentwise for getting this done.

#amazonadvertising #dataanalytics #retailmedia

Amazon Ads Partners