Leading into Prime Day - there is always the question: How can we push more sales?

The answer: AMC AUDIENCES!

With the rollout of Amazon created AMC audiences, we are able to segment out our potential customer pool by step:

🔸 High Likelihood to Purchase based on recent shopping activity: For NTB customer acquisition and placing your product where it needs to be

🔸 Clicked or Added Brands Product to Cart: For another touch point with customers who fell off during the their purchasing journey

🔸 Purchased Brands Product: Especially powerful for those CPG brands where repeat purchases and subscribe & save are most important

I primarily rely on AUTO targeting here for maximum coverage, but leaning into these audiences using your top keywords is just as an effective strategy!

Below are some examples of these audiences in action from this month for one of our Pet Food brands!