𝗦𝘂𝗴𝗴𝗲𝘀𝘁𝗲𝗱 𝗕𝗶𝗱𝘀 𝘃𝘀. 𝗔𝗰𝘁𝘂𝗮𝗹 𝗕𝗶𝗱𝘀? 🤔

Many advertisers notice that Amazon's suggested bids can sometimes be misleading. While they seem helpful, relying too much on them can raise your costs and hurt your profits.

Here are a few reasons why you should be cautious:

1. Higher Costs:
Suggested bids are often based on competition levels and can push your CPC higher than necessary. This can shrink your profit margins, especially in competitive markets.

2. Not Tailored to You:
Suggested bids do not consider your unique products, audience, or campaign performance. What works for one seller might not work for you, leading you to overpay for clicks.

3. Focus on ROI:
Rather than following suggested bids blindly, use your own data. Look at your campaign history, consider your profit margins, and set bids that help you achieve your ROI goals.

4. Test and Improve:
Testing different bidding strategies can be more effective than just accepting suggestions. A/B testing can help you find the right balance between cost and visibility.

In short, suggested bids can be a starting point, but they should not control your bidding strategy. Making data-driven decisions will help you run more profitable and successful campaigns over time.

How do you set your bids on Amazon?
What strategies have worked best for you?