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Feb 03, 2025 12:00AM

Amazon's success stems from rigorous A/B testing. Their market dominance comes from testing every element, from buttons to product placement, leading to superior conversion rates.

James Wakefield | Link to post

๐Ÿ›’ Amazon didnโ€™t always look like this...

Every tweak, every button, every product placement.

๐—œ๐˜โ€™๐˜€ ๐—ฎ๐—น๐—น ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜ ๐—ผ๐—ณ ๐—ฟ๐—ฒ๐—น๐—ฒ๐—ป๐˜๐—น๐—ฒ๐˜€๐˜€ ๐—”/๐—• ๐˜๐—ฒ๐˜€๐˜๐—ถ๐—ป๐—ด.

They donโ€™t assume.

They test, measure, and optimise.

And thatโ€™s why their conversion rates crush the competition.

The question isโ€”why arenโ€™t you doing the same?

If your content, ads, and pricing arenโ€™t tested, youโ€™re flying blind.

Time to start experimenting.

Where do you see the biggest gains from A/B testing? ๐Ÿ‘‡

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