The Subscribe & Save dashboard on Amazon just got a big upgrade!

If you haven’t looked at it lately, go check it out — there are a bunch of new charts and data points that give way more insight into how your S&S program is actually performing.

One chart I found super interesting is this one:
Subscriber Lifetime Value by Customer Segment.

It doesn’t just show you how much more valuable S&S customers are compared to regular buyers — it actually breaks them down by segment. So you can see how new subscribers stack up vs. people who’ve been with you longer.

In most cases, S&S customers are worth 2x to 6x more than one-time buyers. Which is wild — but also makes total sense if you think about it.

So that leads to the obvious question:
How do you get more people to subscribe?

Here are a few things that work really well:

■ Offer a solid first-time S&S coupon (15–20% off is a sweet spot)
■ Keep a good ongoing discount (10–15%) to retain them
■ Make sure you’re highlighting S&S savings in your ads
■ Add S&S callouts in your images and A+ Content
■ Use your bullet points to reinforce the benefits
■ Retarget repeat buyers who haven’t subscribed (DSP/SP + AMC is great for this)
■ Add insert cards that explain S&S with a QR code
■ Use pricing to make S&S a no-brainer
■ And don’t forget to stay in stock — nothing kills S&S faster than running out

Anything else you’ve tested that helped grow your Subscribe & Save? Would love to hear.