If #Amazon wanted to, they would! Just look at the PDP of Amazon’s own Ring Doorbell...

It’s packed with features that most vendors and sellers can only dream of:

✅ Trade-in discounts
✅ Feature overview of the latest models
✅ Variation carousel for different configurations
✅ “Add additional items” below the Buy Box

Meanwhile, 2025 vendor negotiations were marked by a lack of new programmes and innovations for brands to invest in.

To the Amazon executives reading this:

It's time to return to building real value for vendors through meaningful investment programmes.

My work with 1P brands has shown time and time again that investing in base accruals, Co-op, and merchandising fees lacks the return of revenue-attributable growth.

So why not roll out these PDP features more broadly to begin to justify the high base terms and commissions paid by both 1P and 3P brands?

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What PDP features would you want Amazon to make available to your brand? Let me know in the comments!