Amazon has a really cool feature called "Product Selector" for Brand Stores!

In short: it's a quick, customizable quiz that helps your customers find exactly what they're looking for in just a few clicks.

You pick up to 35 products, create a short quiz (max 3 questions, each with 2-4 options), and customers instantly get personalized recommendations.

I created an example using random products just for this post (no judging, haha!).

But seriously, this tool can greatly enhance shopping experiences by making product discovery fast, personalized, and stress-free.

I believe this is just Version 1, and Amazon will keep evolving it to be even smarter and more interactive.

What do you think—would you set this up for your store?