🚀 𝗔𝗺𝗮𝘇𝗼𝗻’𝘀 𝗡𝗲𝘄 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 𝗩𝗶𝗱𝗲𝗼 𝗙𝗼𝗿𝗺𝗮𝘁: 𝗛𝗼𝘄 𝘁𝗼 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 🎥📈

Amazon is testing a new video ad format for Sponsored Brand campaigns, where a video appears on the left, and the second & third product images are displayed on the right — essentially showcasing 3 images + 1 video at the Top of the Search.

🔑 𝗛𝗼𝘄 𝘁𝗼 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗧𝗵𝗶𝘀 𝗨𝗽𝗱𝗮𝘁𝗲?
✅ Optimize Your First 3 Images – These are now more prominent, so ensure they grab attention & drive clicks.
✅ Highlight Key USPs in Images 2 & 3 – Feature benefits or comparison charts to reinforce your product’s value.
✅ Test Different Visual Approaches – Split-test your creatives to see what boosts engagement & CTR the most.
✅ Leverage Storytelling in Video – The video still leads, but now works with supporting images, so ensure a cohesive message across all assets.

This format presents a major opportunity to refine your Sponsored Brand campaigns for higher engagement & conversions.

🔎 Have you spotted this new format yet?
Let’s discuss this in the comments! 👇