𝗔𝗺𝗮𝘇𝗼𝗻’𝘀 𝗡𝗲𝘄 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 𝗩𝗶𝗱𝗲𝗼 𝗙𝗼𝗿𝗺𝗮𝘁: 𝗛𝗼𝘄 𝘁𝗼 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

Amazon is testing out an new video ad format for Sponsored Brand campaigns. Now, your video appears on the left, with the second and third product images on the right showcasing three images & one video at the top of search results.

𝗛𝗼𝘄 𝘁𝗼 𝗠𝗮𝗸𝗲 𝘁𝗵𝗲 𝗠𝗼𝘀𝘁 𝗼𝗳 𝗧𝗵𝗶𝘀 𝗔𝗱:
✅ 𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗬𝗼𝘂𝗿 𝗙𝗶𝗿𝘀𝘁 𝟯 𝗜𝗺𝗮𝗴𝗲𝘀- These images are now more prominent, so make sure they stand out and encourage clicks.

✅ 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝗞𝗲𝘆 𝗨𝗦𝗣𝘀 𝗶𝗻 𝗜𝗺𝗮𝗴𝗲𝘀 𝟮 & 𝟯- Use these images to showcase your product's benefits or comparisons to drive home its value.

✅ 𝗧𝗲𝘀𝘁 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗩𝗶𝘀𝘂𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀- Run A/B tests on your creatives to identify what drives the best engagement and CTR.

✅ 𝗧𝗲𝗹𝗹 𝗮 𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗦𝘁𝗼𝗿𝘆 𝗶𝗻 𝗬𝗼𝘂𝗿 𝗩𝗶𝗱𝗲𝗼- While the video remains the focal point, it now works alongside the images. Ensure your message is consistent across all elements.

This new format offers a great opportunity to improve engagement and boost conversions in your Sponsored Brand campaigns.
Have you seen this new format in action? Let’s chat about it in the comments!