Amazon is introducing a new 2-part product title format to help sellers showcase key info more effectively, increase visibility in search results.

Old format leads to cluttered, single-line titles where essential details get cut off or buried, reducing click-through rates and hurting customer understanding.

The new format splits your listing into two parts: a clear, concise title (including brand, product type, size, etc.) and product highlights (key features, benefits, and advantages).

This structure helps communicate value more effectively without compromising on clarity or SEO.

Benefits include better discoverability, enhanced marketing, improved shopping experience, and flexibility as Amazon tests future display changes.

Amazon is currently seeking seller feedback to refine this rollout, making it a good time to audit your listings and prepare for the update.