🔍📊 Amazon’s Conversion Path Reporting: Now Available on UI!

Amazon's new Conversion Path Reporting tool gives you a clear view of your customers' 30-day journey—from Sponsored Products to Amazon DSP and even Streaming TV. It’s like a map that shows how your ads help customers move toward making a purchase.

This tool isn’t just for reports—it’s a powerful way to build better ad strategies. With insights across different channels, you can smartly divide your budget between brand awareness, performance marketing, and more.

What’s Inside?

1️⃣ Easy-to-understand visuals of the top 5 paths customers take from first click to purchase.
2️⃣ "New to Brand" metrics to see how many new customers you're bringing in.
3️⃣ Key moments that show how your ads lead to sales.

This simple, user-friendly data helps you fine-tune your campaigns and get better results.