🚀 𝗡𝗲𝘄 𝗢𝗳𝗳-𝗔𝗺𝗮𝘇𝗼𝗻 𝗔𝗱 𝗣𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁 𝗖𝗼𝗻𝘁𝗿𝗼𝗹𝘀 𝗳𝗼𝗿 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀!
Amazon has introduced a new setting under the Campaign Settings tab for Sponsored Products (SP) campaigns, giving advertisers more control over off-Amazon ad placements.

You now have two options:
✅ 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗥𝗲𝗮𝗰𝗵 (𝗱𝗲𝗳𝗮𝘂𝗹𝘁)- Expands visibility beyond Amazon to attract more shoppers.
✅ 𝗠𝗶𝗻𝗶𝗺𝗶𝘇𝗲 𝗦𝗽𝗲𝗻𝗱- Prioritizes budget efficiency by focusing on higher-performing placements.

📌 Action Item: Review your SP campaigns and adjust these settings based on your advertising goals. Optimizing these placements can influence both traffic quality and cost efficiency!

How do you plan to use this feature? Will you stick with Maximize Reach or switch to Minimize Spend?