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May 12, 2025 12:00AM

Amazon's new SP feature targets high-intent shoppers based on recent activity. Shows ads to engaged buyers at lower costs than SD while improving organic rank.

Can Chan | Link to post

Amazon Ads just introduces a new feature in SP, somehow taking the place of SD:

Targeting audience w/ "high likelihood to purchase based on recent shopping activity"

It boosts sales by showing ads to engaged shoppers, improving ad relevance and conversion rates.

And it's likely to be cheaper than SD, meanwhile improving the natural keyword rank.

Try it now in your SP campaigns.

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