cancel
  • Feed
  • GB Media
  • Resources
  • LinkedIn
  • X
  • AmzDesignKit
  • YouTube

Jan 20, 2025 12:00AM

Amazon's new retail advertising feature expands product reach beyond its platform. Brands can now display sponsored product ads on other retailer websites, allowing shoppers to purchase directly while benefiting advertisers, brands, and customers through expanded market access.

Elizabeth Greene | Link to post

Run Sponsored Product ads... on retailer websites?
Yes, really.

Amazon’s new “Advertise Products Across Retailers” feature is changing the game.

Here’s how it works:
→ Ads appear on the retailer’s website.
→ Shoppers complete their purchase directly with the retailer.

Why This Matters: 👇

For Brands:
↪ Increase sales by targeting more shoppers.

𝗙𝗼𝗿 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀:
↪Reach new audiences, even ones not shopping on platform.

𝗙𝗼𝗿 𝗦𝗵𝗼𝗽𝗽𝗲𝗿𝘀:
↪Easier to find (and purchase) relevant products from a platform they already trust.


What do you think of this new feature?

Have you tested it yet?

Content Image
0 0