🚨TOP AMAZON NEWS: Amazon’s New Solution Provider Portal: A Major Change for Service Providers

Starting April 10, 2025, Amazon service providers and account managers must register on the new Solution Provider Portal to retain access to client Seller Central accounts.

Failure to register means losing access, creating significant disruptions, especially for smaller providers managing multiple accounts.

Adding to the challenge, names containing “Amazon,” “AMZ,” or “Prime” are reportedly being blocked from registration, affecting businesses like My Amazon Guy.

Sellers and service providers need to act fast, complete the necessary migration steps, and prepare for potential hurdles in this new system.

Read more: https://amazonseller.school/amazon-news-major-policy-updates-ai-search-trends-ppc-strategies/