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Jan 04, 2025 12:00AM

Amazon's new Long-Term Sales tracking enhances ad performance measurement. The platform launched LTS and LTS ROAS metrics for Sponsored Brand and Display ads, with updated calculation methods and clearer explanations for better understanding.

Prem Gupta | Link to post

Amazon recently (about a month ago) launched Long-Term Sales (LTS) and LTS ROAS for SB and SD ads, as announced at hashtag#unBoxed2024.

It now seems much clearer, as Amazon has updated the calculation methodology and simplified the explanations to make it easier for everyone to understand.

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