Jul 22, 2023 12:00AM
Amazon's new feature lets sellers entice cart abandoners with tailored discounts. It lets sellers send personalised discount offers to customers who've left items in their cart. It also reaches brand followers and recent customers. Automation and a 10-15% discount are recommended. Expected to boost conversion rates and sales.
George Barnett Reid
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Amazon Introduces Abandoned Cart Emails! 🚀
This significant development has been launched in beta phase and can be found under "Tailored Brand Promotions" in Seller Central. It's currently being introduced selectively, but full roll-out for all sellers is expected later this year.
In brief, it facilitates sending tailored discount offers to potential customers who have left your item in their cart, potentially reaching thousands of users. The feature extends its reach to brand followers and recent customers as well.
For sellers with current access, it's recommended to automate this feature and consider offering a 10-15% discount as an incentive.
This is undoubtedly one of the most pivotal features Amazon has launched in 2023. Anticipate serious impacts on conversion rates and overall sales performance.