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Mar 10, 2025 12:00AM

Amazon's new feature automates bid increases for high-traffic days. Default bid increase is 50% for Spring Sale. Currently in beta, not all accounts have access. Check bid settings if available.

Pratyay Amrit | Link to post

🚀 New Amazon Feature: Automated Bid Rules for SP Campaigns!

Amazon has introduced a new Automated Tasks feature that uses Bid Rules for Sponsored Products campaigns.

🔹 This feature automatically increases bids on high-traffic days like Spring Sales and Prime Day.
🔹 By default, the bid increase is set to 50% for the upcoming Spring Sale—so keep an eye on your campaigns!
🔹 Currently, it’s in beta testing and not available for all accounts.

📢 If you have access, make sure to review your bid settings before the sale rush begins! 🚀

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