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Jan 20, 2025 12:00AM

Amazon's new Customer Journey Analytics tracks cart abandonment data. The feature helps sellers identify and retarget potential customers through AMC, enabling better conversion rates through data-driven decisions.

Pratyay Amrit | Link to post

Amazon's New Customer Journey Analytics! 🚀

Amazon has added Customer Journey Analytics to the Brand Analytics dashboard. This new feature provides deeper insights for sellers, enhancing data-driven decision-making.

Key actionable insight:

- Identify shoppers who added items to their cart or wish list but didn’t purchase.

- Use AMC to create custom audiences and retarget these warm leads with ads.

This presents a great opportunity to re-engage interested shoppers and increase conversions. In 2025, We expect Amazon to offer even more valuable data for sellers.

The challenge will be turning these insights into actionable strategies to stay ahead.

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