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Mar 17, 2025 12:00AM

Amazon's new Creative Strength rating for Sponsored Brand campaigns evaluates headlines and custom images to optimize ad performance. It scores ads based on asset variety and quality, identifying effective creatives or areas needing improvement. Currently in beta, not available in all markets.

Pratyay Amrit | Link to post

Creative Strength Rating for SB Campaigns! 🎯

Amazon has introduced a Creative Strength rating for Sponsored Brand campaigns, evaluating your headline and custom images to help optimize ad performance.

What’s New?
Your SB ads now get a Creative Strength score based on the variety and quality of assets used.
Helps identify whether your creatives are effective or need improvements.

Currently in beta and not available in all markets.

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