👉 Exciting Update - Amazon has rolled out a new "Conversion Path" report 🚀

and it’s a game-changer for understanding shopper behavior!

This report highlights the various ad touchpoints—from the first interaction to the final purchase.

💡 Key Benefits:
- Understand how ads work together in the conversion funnel.
- Access "new-to-brand" insights.
- Optimize campaigns strategically and find balance in awareness and performance campaigns.