A New Era of Personalization for Amazon Brands and Advertisers is Coming in 2025

Amazon recently introduced the capability to leverage AMC audiences in Sponsored Products campaigns, marking a new era in how we can approach campaign strategies.

This feature unlocks exciting possibilities and will transform the way we approach campaign planning

I’m excited about the new possibilities coming in 2025, especially the potential to create customized coupon codes and tailored promotions for specific audience segments.

Imagine if Amazon allows us to generate personalized coupon codes for any audience segment built from AMC.

The ability to engage new-to-brand customers or re-engage past ones with tailored offers could revolutionize campaign strategies.

What do you think about these possibilities?