🚨 Amazon Launches AI Highlights on Search Results🚨

No, that is not a typo. Amazon is rolling out its latest AI "innovation" on search results.

Consider this the most common "value add" that pops up in reviews. Amazon's AI system is basically analyzing all your reviews and adding a blurb right below your title in search results.

Take the VIVO standing desk, for example. Out of thousands of reviews, the AI has chosen "Single-piece desktop construction" as the most important feature. Amazon clearly thinks this will drive conversions higher. I tend to agree.

I did some research on other listings in this category, and it was pretty interesting. VIVO competitors had everything from "Variable height controls" to "Easy assembly."

It will be YOUR JOB to vet these AI highlights and ensure that Amazon is using the right information.

My recommendation is to audit your listings before Prime Day and request that Amazon fix anything that is clearly not correct. Do you remember the issues with AI review summaries? Oof.