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Apr 28, 2025 12:00AM

Amazon's new AI feature creates video ads within SBV setup for brands without video content. Available for US accounts, it generates 6-11 second videos when "Drive page visits" is selected as the campaign goal.

Snehil Shreya | Link to post

Don’t have video ads? No problem

Amazon has come up with a new feature that lets you create videos using AI directly inside the SBV ad setup.

But you have to choose "Drive page visits" as your goal, then only you will see an option to generate videos with AI.

For now, it is creating 6 short videos (6 or 11 seconds long) and you can generate more & edit them right there before adding them to your campaign.

Currently this features is available on US accounts only but Amazon will sooner or later add them in other marketplace as well.
This features is super helpful for those brands that don’t have ready made video creatives but still want to run Sponsored Brands Video ads.
I will experiment creating some videos using AI and will share my experience,

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