Let’s talk about something big and slightly amazing and scary all at the same time:

Amazon’s new AI agent can now shop outside of Amazon.

Yes. Outside.

It’s called Buy for Me, and it’s powered by Amazon Nova Act, their new AI model that can act like a human on a web browser.

If someone searches for something Amazon doesn't sell, instead of showing nothing, Buy for Me finds the product on another website… and buys it for the customer.

Name, address, credit card. All handled.
All while the shopper stays in the Amazon app.

No extra tabs. No redirect.

Just Amazon’s AI acting like your most efficient, loyal intern who now shops at Walmart.

🔹 Amazon uses its Nova models (plus Anthropic’s Claude) to run this
🔹 It securely fills out payment info using encryption
🔹 The shopper never leaves the Amazon experience
🔹 And if the product needs to be returned, the shopper is sent to that retailer's site

So this isn’t just a cool tool for customers.
It’s a heads up.

Because Nova is also getting really good at doing tasks that humans used to control.
First, it read policies.
Then, it clicked buttons.
Now it makes purchases off-platform.

The same Nova engine is also being trained to perform actions for you inside and outside Seller Central.

For now you can use it for automating simple tasks, but imaging in the future
🔹 Submitting appeals
🔹 Monitoring inventory
🔹 Syncing compliance across marketplaces

But here’s the thing...

Nova can acting for customers and for Amazon, but for sellers, Nova Act is in research preview and only available as a developer SDK.

That’s the million-dollar question.

This tech is moving fast.
But while we’re still manually fixing listings or submitting tickets, Amazon’s already imagining a future where the entire e-commerce flow (from discovery to delivery) is agent-powered.

So if you thought the AI wave already hit… this is just the start of the next one.

Are you prepping for it, or just watching it?