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Jun 09, 2025 12:00AM

Amazon's new ad feature targets B2B customers. The limited-release tool enables advertisers to reach business buyers, expanding opportunities beyond consumer sales.

Pratyay Amrit | Link to post

Amazon has recently introduced a new feature in its advertising platform that allows us to target Business orders, not just regular consumer sales.

This feature is currently available to a limited number of accounts. It gives us the opportunity to reach Amazon Business customers and explore new growth opportunities in the B2B space.
We’ve started testing this feature to see how it performs and whether it can help increase business order volume.

I’ll share more updates as we gather results.

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