Brands Now Feature in hashtag#Amazon's Discount Storefront 'Haul' – Here's Why That's a Big Deal 👇

You may have noticed that Temu and Shein have recently raised their prices. The introduction of tariffs has ended the days of ultra-cheap, direct-from-China delivery.

But Amazon seems to follow a different approach.

Last year, Amazon launched its discount storefront 'Haul' in response to rising pressure from Temu and SHEIN. A few weeks ago, Amazon announced the launch of Haul's Desktop version.

Now, brands are starting to appear in the storefront, highlighted with a new "Brand Faves" badge.

Why is this a big deal?

𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗛𝗮𝘂𝗹 𝗶𝘀𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗹𝗼𝘄 𝗽𝗿𝗶𝗰𝗲𝘀 𝗮𝗻𝘆𝗺𝗼𝗿𝗲.

The storefront plays two strategic roles:

1- It attracts younger Millennials and Gen Z
2- It acts as a TJ Maxx online equivalent to sell overstocks

So, if you were wondering whether Amazon might shut Haul down...

The answer is clear: Haul is here to stay (and might just launch in Europe next).

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What do you think - will we see more brands on Haul soon?

Let me know in the comments!