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Jan 27, 2025 12:00AM

Amazon's Embedded Apps evolved from basic notifications to crucial seller tools. The system now provides clear, actionable alerts that help sellers manage their business effectively and respond to challenges in real-time.

Vanessa Hung | Link to post

How Amazon Embedded Apps Went From Launch to Lifesaver

When Amazon first launched the Embedded Apps beta, it was a step forward, but it was far from perfect. Fast forward to today, and we’ve seen significant improvements in how these notifications help sellers navigate challenges.

In my conversation with Katrina Shackelford, we reflect on how Amazon’s notifications have evolved and how they relate to solving real-world challenges sellers face every day.

It’s not just about pushing updates anymore. It’s about empowering sellers to respond with clarity and precision. If you’ve ever struggled to cut through the noise of Seller Central, you’ll want to tune in.

Watch the full discussion here 👉 https://lnkd.in/gaWmziQ7

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