Is this Amazon’s newest “Game-Changer” Beta? 🤔


No, it’s neither a Beta nor something new.

– but yes, it’s a Game-Changer.

There’s been a lot of buzz recently about a new feature from Amazon, with some experts suggesting it will soon be available to all brands for free.

Let’s clear things up:

👉 This isn’t a beta or something entirely new. It’s a Custom Ad Solution, also known as Custom Landing Pages for Brandstores—developed by Amazon’s Brand Innovation Lab.

👉 If you’re considering it for your brand, here’s what you need to know:

✅ Requires a significant marketing budget (six figures)
✅ No production costs, but minimum spend applies
✅ Exclusively developed by the Amazon BIL team
✅ Available on desktop and mobile


So, you don’t need to be Anker or LEGO to access this—you just need a BIG marketing budget.

𝗣.𝗦. Check the comments for a case study featuring Brand 𝗠𝗮𝗿𝘆𝗥𝘂𝘁𝗵’𝘀 experience.