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Sep 25, 2024 12:00AM

Amazon's core principles are vast selection and low prices. These principles define Amazon's business model. Success on the platform requires understanding and accepting these rules, rather than complaining about competition or pricing. Strong branding and distribution control are key to thriving on Amazon.

James Wakefield | Link to post

Amazon was founded on two key principles... 𝘃𝗮𝘀𝘁 𝘀𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻 and 𝗹𝗼𝘄 𝗽𝗿𝗶𝗰𝗲.

There's no point in fighting these. 𝗧𝗵𝗲𝘆 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹.

Stop complaining about Amazon being too competitive or selling your products too low.

These are symptoms of:

1️⃣ A product without a strong brand and USP.

2️⃣ Lack of control over your distribution and pricing OFF Amazon.

Success on Amazon comes to those who understand and accept the rules of engagement.

Let me know your thoughts in the comments 👇

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