Not all badges are created equal on Amazon. This one is way different.

Everyone talks about sustainability, but the real benefit sellers get from it doesn't relate to being "eco-friendly"

The Climate Pledge Friendly badge might be the biggest sales hack no one’s talking about.

Because most brands still treat it like a checkbox. A green sticker. A marketing extra.

And that’s a problem.

It’s not just about saving the planet.
It’s about ranking higher.
Selling faster.
And winning where other listings can’t even compete.

In a conversation with Zac Ludington from Amazon’s CPF team (shoutout to Carbon6 for making it happen), we went deeper than the usual talking points.

We talked about performance.

Since launch, the CPF program has triggered over 100 million “switches.”
That’s not vanity data. That’s 100 million times a customer chose a Climate Pledge Friendly product over a one without a badge.

Not just because they are being nice and saving the planet, but because Amazon rewards products in this program with:

✔ More impressions in search
✔ More eligibility for promotions
✔ More trust signals on the page
✔ More weight in the algorithm over time

In numbers, it would be:
10% higher page views than comparable non-certified products.
and a 12% lift on sales, as Zac mentioned.

That translates into More sales. More conversion. Less ad dependency. Just from being there, you are already gaining awareness.

But here’s what sellers need to understand:

This is not about painting your listing green.
This is about redesigning your product to work better for the system.

That means brands that optimize for CPF are fixing the exact things that hurt their margins, slow their growth, and limit their exposure.

And Amazon notices.

It pushes those listings forward not just because they look good, but because they operate better.

So if your product can qualify for CPF and you’re not pursuing it, you’re leaving high-intent visibility and recurring sales on the table.

And as we head into a marketplace where intent-based discovery is growing (think Rufus), CPF becomes more than just a badge.

It becomes the backbone of how Amazon filters what should show up first.

Because in 2025, “relevant” won’t mean what’s cheapest.

It’ll mean what fits best, what Amazon values, and what customers expect.

So no, this isn’t about ethics.

It’s about efficiency.