Amazon launched the Brand Builder tool, which helps you track your brand-building progress with key metrics and personalized recommendations.

This new tool provides tailored insights to strengthen your brand by building trust, increasing recognition, and fostering lasting customer connections, key drivers of sales growth.

Amazon Brand Builder categorizes your brand into one of five stages: Launch Viable Selection, Establish Brand Identity, Grow Brand Awareness, Build Brand Loyalty, and Strengthen Brand Recall.

You can find it under the Brands menu in Seller Central by clicking Build Your Brand. Data refreshes monthly so stay updated on your progress.