Amazon’s algorithm might be tanking your product without you even knowing.

Here’s the problem 👇

If Amazon thinks your product is something it’s not, you won’t rank for the right searches.

A tech gadget categorized under “home decor” instead of “smart accessories”?

Absolute disaster.

Your product ends up buried in irrelevant search results. No impressions. No sales.

What to do?

Use Helium 10’s Amazon Recommended Rank in Cerebro to check what Amazon actually thinks your product is.

• Look at the top 20-30 keywords Amazon associates with your listing.

• Spot any mismatches? Reoptimize your title, bullets, and backend search terms.

• If Amazon ranks you for irrelevant terms, tweak your listing to reinforce the right buyer intent.

Amazon’s search algorithm isn’t perfect. But if you know how to play the game, you can make it work for you.