Amazon technology is now using AI that tracks information about your product outside of Amazon based on non-compliant content found on your own website.

Here’s what happened 👇

A friend of mine received a compliance warning from Amazon.

Why? Because their website had a claim Amazon considers non-compliant.
The issue wasn’t on their listing, it was on their brand website.

Amazon’s new AI systems flagged a prohibited claim on the website and issued a warning saying that Amazon will shut down your listing if your content on your website is non-compliant.

This wasn’t a manual review. It was flagged by Amazon’s automated AI system, which now actively scans:
⤷ Your website content
⤷ Other marketplaces where your product is listed
⤷ Product images (using AI-based text recognition)
⤷ Compliance with restricted content policies
⤷ Pricing

Amazon algorithm is way more advanced than all of us think.

This screenshot is a real example, so keep in mind that if you're selling across multiple platforms like DTC, Amazon, Walmart, etc., you need to ensure messaging consistency and full compliance across all channels.