Amazon is now narrating your product listings
And no, this isn’t a content feature. It’s a behavioral shift.

If you havent seen the “Hear the highlights” button in the Amazon app, here’s what you should keep in mind:

Amazon is testing short-form, AI-generated audio summaries on select product detail pages on select listings in the US.

Think of it as a podcast-style breakdown, where two AI "shopping experts" discuss your product’s features, based on:
→ Your listing copy
→ Verified customer reviews
→ Third-party data from across the web

The experience feels like a quick podcast episode. It plays right from the PDP and is designed for multitasking while scrolling, commuting, or deciding quickly.

So what’s changing?
• Your listing is no longer just something people read. It’s something they hear.
• Your reviews are no longer trust signals. They’re spoken insights.
• Your PDP isn’t just text and image, it’s raw material for AI to generate customer-facing messaging.

What most sellers will see is a new feature.
What’s happening is the next step in Amazon’s generative AI infrastructure.

Because it reinforces a shift Amazon has been making quietly for months.

• Focusing on “considered purchases”, products with more nuanced value props
• Pulling data from what you input… and how customers respond
• Using real-time updated data, as your content and reviews evolve

And here’s what sellers need to understand:

You’re not just writing for the page anymore.
You’re writing for an AI narrator who turns product context into personalized, generative experiences.

If you want your product to show up in the right tone, with the right messaging, you need to own the source inputs:
→ A clear, clean, structured PDP
→ Authentic, high-quality reviews
→ Messaging that reflects use cases, not just specs

Because Amazon is no longer just displaying your content. It’s interpreting it.
Through text. Through audio. Soon, through agents.

Why is Amazon doing this now?
Because the entire experience is shifting from search-based to scenario-based.
From browsing to guidance. From comparison to curation.
Amazon is building an ecosystem of agentic AI tools, and audio is one of the first ways that intent, content, and conversation come together:
→ Rufus helps customers explore
→ Shopping Guides help them narrow down
→ AI Audio helps them commit

So if your listing doesn’t communicate clearly, not just visually, but conversationally, you’re not just missing visibility.
You’re missing the chance to be interpreted well.

Because soon, shoppers won’t just be reading what you wrote.
They’ll be listening to how Amazon understands what you wrote.

You can read the full breakdown (plus what it means for sellers and publishers) on the Carbon6 blog.