Should you leave the #Amazon Vendor Service (AVS)?
โ The answer is No.
But it's easy to see why the question comes up in the first place:
๐ธ AVS is expensive
๐ธ The service quality can fluctuate
๐ธ It's a reactive, not a proactive programme
So why should you keep your investment?
ยป Because it's the trade term with the highest ROI. ยซ
Think about it:
Auto Mkt., Co-op, and other terms don't return measurable revenue growth. While AVS allows you to participate in deal events, improve your operations, and increase margins.
๐ฉ Also, most Vendor Managers will stop managing accounts without an AVS subscription.
So before you exit AVS, reduce trade terms from other investment buckets.
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What's your experience with AVS? Let me know in the comments!