On Amazon Vendor Central, there are no fulfilment or storage fees.

🟢 When you sell 𝘵𝘰 Amazon, they own the stock and absorb logistical costs.

🔴 When you sell 𝘰𝘯 Amazon, you incur all costs relating to storage and delivery.

FBA fees have increased >50% since 2020, making Seller Central unprofitable for many lower priced and heavy/bulky products.

𝗪𝗵𝗲𝗻 𝗰𝗼𝗺𝗽𝗮𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝘄𝗼 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗺𝗼𝗱𝗲𝗹𝘀, 𝗱𝗼 𝘆𝗼𝘂𝗿 𝗵𝗼𝗺𝗲𝘄𝗼𝗿𝗸.

The fee structures are complex and impact businesses differently.

Don't listen to blanket statements claiming one is "better" than the other.

Find out for yourself by doing a proper P&L for each option. Or ask us to do one for you.

Are you weighing up both channels properly?

Let me know in the comments 👇