Looks like hashtag#Amazon finally listened: You can now access Real-Time Sales in Vendor Central 🚨👇

In a recent update to Retail Analytics, Amazon now allows brands to access lookback periods down to the hour.

The feature is available at the ASIN level, allowing brands to see 'Ordered Revenue' and 'Ordered Units' metrics.

This is especially useful for key sales events like Prime Day, during which real-time insights can help determine whether to extend a deal and secure additional funding.

That data was previously only available via manual data downloads from AVS.

Now, vendors can select the following lookback periods:

- Trailing 2 hours
- Trailing 4 hours
- Trailing 8 hours
- Trailing 12 hours
- Trailing 24 hours
- Trailing 28 hours

Here's how to find this feature:

Go to Vendor Central -> Retail Analytics -> Real-Time Sales.

Select your preferred lookback period and choose between the 'ASIN' or 'Hour' data view.

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What are your thoughts on the new Retail Analytics experience?

Let me know in the comments!