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May 05, 2025 12:00AM

Amazon vCPM campaigns require deeper analysis beyond surface metrics. A seller increased campaign spend based on UI data alone, unaware of the complex mechanics behind viewable CPM performance.

Prem Gupta | Link to post

If you think your vCPM campaigns are performing really well, you need to understand the details behind them.

Recently, during one of our audits, we found that a seller was unaware of how vCPM campaigns work and had increased spend on these campaigns based solely on the data shown in Amazon’s UI.

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