Rufus moved up—literally. Guess he’s climbing the Amazon ladder faster than we are

Amazon is making it easier for shoppers to avoid the dreaded ‘Oops, I bought the old version’ moment. 🙌"

Now, listings include a label when there’s a newer model available.

It’s a minor but game-changing update to keep us from accidentally buying last year’s tech or whatever product we’re browsing for.

And speaking of upgrades, Rufus has officially moved up the page! He’s now positioned just below the product images in the desktop version, saving us the endless scroll to the reviews section to figure out if that blender actually works for us.

These tweaks may seem minor, but they’re about streamlining the shopping experience—and for sellers, that’s a big deal. A happy shopper is more likely to hit "Add to Cart" without hesitation.

Have you noticed these changes? What do you think about them? Let’s discuss below! 👇

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♻️ Share this post so sellers know how these updates might help their listings. Every detail counts!