New title rule at Amazon?
And it's good 🤫

Amazon is currently testing a new two-part title structure for listings and this could change content on the platform permanently.

Part 1: Clear Product Title
Just the basics: brand, product type, model, size, variant.

Part 2: Product Highlights (NEW)
A separate section for benefits, features, and USPs.

The goal:

✅ More clarity
✅ Better readability
✅ No loss of visibility

What do you think - smart solution or
additional effort?