Amazon is bringing the hammer down on fake reviews. 🔨

Less talk, more action. We love to see it.

In a groundbreaking move, Amazon teamed up with Better Business Bureau.

They’ve filed joint lawsuits against fraudulent review brokers.

It’s the first time Amazon has partnered with an outside organization to take down networks fueling these fake reviews.

And these lawsuits aren’t limited to a handful of countries.

They’re happening all over the world.

One major target is ReviewServiceUSA dot com:

A company profiting off misled consumers and skewed product ratings.

Amazon isn’t stopping at lawsuits, either.

They’re also using machine learning to block millions of fake reviews before they even go live.

Real reviews from real customers—that’s the goal.

Trust matters now more than ever.