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Jan 27, 2025 12:00AM

Amazon Sponsored Products now reach beyond Amazon's platform. Advertisers can display their ads on partner retail websites, allowing direct purchases while expanding audience reach and sales opportunities through cross-retailer capabilities.

Snehil Shreya | Link to post

๐Ÿš€๐—ฆ๐—ฝ๐—ผ๐—ป๐˜€๐—ผ๐—ฟ๐—ฒ๐—ฑ ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐˜€ ๐—ก๐—ผ๐˜„ ๐—š๐—ผ ๐—•๐—ฒ๐˜†๐—ผ๐—ป๐—ฑ ๐—”๐—บ๐—ฎ๐˜‡๐—ผ๐—ป! ๐Ÿš€
Amazon has expanded the reach of Sponsored Products with Cross Retailer Capabilities-a powerful feature that allows your ads to appear on partnered retailer websites, enabling shoppers to complete their purchase directly on those platforms.

๐—ช๐—ต๐˜† ๐—ง๐—ต๐—ถ๐˜€ ๐— ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€:
โœ… ๐—ฆ๐—ฒ๐—ฎ๐—บ๐—น๐—ฒ๐˜€๐˜€ ๐—ฆ๐—ต๐—ผ๐—ฝ๐—ฝ๐—ฒ๐—ฟ ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ: Shoppers can find exactly what theyโ€™re looking for and purchase it directly, no matter where itโ€™s listed.
โœ… ๐—˜๐˜…๐—ฝ๐—ฎ๐—ป๐—ฑ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฅ๐—ฒ๐—ฎ๐—ฐ๐—ต: Advertisers can now connect with new audiences outside of Amazon, driving more visibility and sales.
โœ… ๐—•๐—ผ๐—ผ๐˜€๐˜ ๐—ฅ๐—ฒ๐˜๐—ฎ๐—ถ๐—น๐—ฒ๐—ฟ ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€: Retailers benefit from increased traffic and conversions through targeted campaigns.

๐—›๐—ผ๐˜„ ๐˜๐—ผ ๐—Ÿ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐—ฎ๐—ด๐—ฒ ๐—œ๐˜ ๐—˜๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ๐—น๐˜†:
1๏ธโƒฃ ๐—ฆ๐—ฒ๐—น๐—ฒ๐—ฐ๐˜ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฅ๐—ฒ๐˜๐—ฎ๐—ถ๐—น๐—ฒ๐—ฟ: Choose the retailer where your products are listed, and set up your Sponsored Product campaign.
2๏ธโƒฃ ๐—ข๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฒ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—–๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป๐˜€: Use Amazonโ€™s tools to track performance, refine targeting, and maximize ROAS.
3๏ธโƒฃ ๐—ฅ๐—ฒ๐—ฎ๐—ฐ๐—ต ๐—ก๐—ฒ๐˜„ ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€: With ads now appearing on different retail platforms, you can grow your customer base and drive sales beyond Amazonโ€™s ecosystem.
This update isnโ€™t just about visibility, itโ€™s about creating opportunities for growth across multiple channels.

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