💰 The monetization of search is becoming the monetization of audiences 💰

Well, it was just a matter of time before Amazon released the update about how they were going to monetize the new way of shopping through our AI personal shopper.

There is not much insight right now on this update, but we will likely see capabilities to target audiences instead of keywords with this.

The DSP model will be the new normal for advertising on Amazon, and sellers who don't adapt will be left behind.

Yesterday, I participated in a webinar about DSP. We discussed how audience data and purchasing information could improve Rufus and Cosmo's AI experience.

If you want to get a free growth plan for your DSP strategies, check out DSP Prime by Carbon6 -> https://lnkd.in/gF--7m87